How can countries use national culture to help them promote major exports?

Marketing Across Cultures Dissertation

Topic: How can countries use national culture to help them promote major exports?

For some products and services, cultural considerations can play an important role in how marketers interact with consumers. With the increasing globalization of business, firms have to pay greater attention to how national culture impacts upon consumer behavior and customers’ reactions towards different types of marketing communication. Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world. This creates an ideal area to base your marketing dissertation on. We can help you initiate a compelling argument on and draw your target readers’ interest at the same time.

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